Privacy Policy

Table of Contents

• Introduction and overview
• application area
• Legal bases
• Contact data of the person responsible
• storage period
• Rights according to the General Data Protection Regulation
• Data transfer to third countries
• Security of data processing
• Communication
• order processing contract (AVV)
• Cookies
• Webhosting Introduction
• Website modular systems introduction
• Web Analytics Introduction
• Email Marketing Introduction
• Messenger & Communication Introduction
• Social Media Introduction
• Online Marketing Introduction
• Content Delivery Networks Introduction
• Cookie Consent Management Platform Introduction
• Security & Anti Spam
• cloud services
• Payment provider introduction
• Audio & Video Introduction
• Webdesign introduction
• Online map services introduction
• Explanation of terms used

Introduction and overview

We have written this data protection declaration (version 28.06.2023-122417303) in order to provide you with the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what lawful options you have. The terms used are gender-neutral.
In short: We inform you comprehensively about data that we process about you.

Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used brought. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe you find some information that you didn’t know.
If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.

application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online shops) that we operate
• Social media presence and email communication
• mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, under https://eur- lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered on a contact form.
2. Contract (Article 6 Paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria, this is the federal law for the protection of natural persons with regard to the processing of personal data ( Data Protection Act), short DSG.
• In Germany, the Federal Data Protection Act applies, in shortBDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact data of the responsible person

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
Brenter GmbH
Arnsdorferstraße 21, 5110 Oberndorf, Austria
Authorized representative: Dr. Bernd Brenter
Email: datenschutz@snowbike.com
Phone: +43 6272 7777
Imprint: http://snowbike.com/imprint/

storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store them.

We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.

Rights according to the General Data Protection Regulation

According to Articles 13, 14 GDPR, we inform you about the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to get a personal profile of you.
• According to Article 16 GDPR you have the right to correct the data, which means that we have to correct data if you find errors.
• According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the erasure of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
• According to Article 20 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have a right of objection, which, after enforcement, will result in a change in processing.
  • If the processing of your data is based on Article 6 Paragraph 1 lit. e (public interest, exercise of official authority) or Article 6 Paragraph 1 lit. f (legitimate interest), you can object object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used to operate direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
  • If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible person listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Head: Mag. dr Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Phone: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you agree to this processing, this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, it may happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU if this is offered.

We will inform you in more detail about data transfer to third countries at the appropriate points in this data protection declaration, if this applies.

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that you always think about security with both software (e.g. forms) and hardware (e.g. access to the server room) and take appropriate measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https all sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can “eavesdropping”.

We have introduced an additional layer of security and comply with data protection by design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and using the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

Communication Summary 👥 Affected: Anyone who communicates with us by phone, email or online form 📓 Processed data: e.g. B. Telephone number, name, e-mail address, entered form data. More details can be found under the type of contact used 🤝 Purpose: Handling of communication with customers, business partners, etc. 📅 Duration of storage: Duration of the business case and the legal regulations ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter b GDPR (contract), Article 6 paragraph 1 letter f GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the associated business transaction. The data is stored for as long as the law requires.

Persons Affected

All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.

Phone

If you call us, the call data will be stored pseudonymised on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer enquiries. The data will be deleted as soon as the business case has ended and legal requirements allow it.

Email

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has ended and legal requirements allow it.

Legal basis

The processing of the data is based on the following legal bases:

• Art. 6 Paragraph 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for business purposes;
• Art. 6 Paragraph 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as e.g. B. the telephone provider or we need the data for pre-contractual activities, such. B. the preparation of an offer;
• Art. 6 Paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. These are certain technical facilities such. B. e-mail programs, exchange servers and mobile phone operators are necessary in order to be able to communicate efficiently.

Order processing contract (AVV)

In this section we would like to explain what a data processing agreement is and why it is needed. Because the word “order processing agreement” is quite a tongue twister, we will often only use the acronym AVV here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing contract (AVV). The most important thing for you to know is that the processing of your personal data takes place exclusively according to our instructions and must be regulated by the GCU.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Affected (you as a customer or interested party) › Responsible person (we as a company and client) › Processor (service providers such as web hosts or cloud providers)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners who act as processors. First and foremost, it states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered “in writing”. The processing of personal data only takes place on the basis of the contract. The contract must include:

• Binding to us as the controller
• Obligations and rights of the controller
• Data subject categories
• Type of personal data
• Type and purpose of data processing
• Object and duration of data processing
• Place of data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

• measures to ensure data security
• to take possible technical and organizational measures to protect the rights of the data subject
• maintain a data processing directory
• to cooperate with the data protection supervisory authority upon request
• perform a risk analysis in relation to the personal data received
• Sub-processors may only be commissioned with the written consent of the person responsible

You can see what such an AVV looks like under https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-exemplary-contract-order-processing.html. A sample contract is presented here.

Cookies

Cookies Summary 👥 Affected: Visitors to the website 🤝 Purpose: depending on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Duration of storage: depending on the respective cookie, can vary from hours to years ⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

Cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152122417303-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 total cookies

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly explain the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting Cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https:/ /datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the particular cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage time of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also below “Right of objection”). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected up to that point.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to know which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete cookies in Chrome , activate and manage

Safari: Managing cookies and site data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “Delete cookies Chrome” or “Disable cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 Para. 1 lit. f DSGVO), which in most cases are of an economic nature are. We want to offer visitors a pleasant user experience on our website and for this purpose certain cookies are often strictly necessary.

Insofar as non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Web hosting introduction

Web Hosting Summary 👥 Affected: Visitors to the website 🤝 Purpose: professional hosting of the website and security of operation 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the web hosting provider used. 📅 Duration of storage: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites today, certain information – also personal data – created and saved automatically, also on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, ie everything from the start page (home page) to the very last sub-page (like this one). By domain we mean, for example, example.de or example.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To view the website, the browser needs to connect to another computer where the website’s code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transmission to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.

A picture says more than a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional website hosting and operation security
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

• the complete internet address (URL) of the accessed website
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/came from there/)
• the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
• Date and time
• in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent !

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 lit present it in a safe and user-friendly way and to be able to track attacks and claims from this if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

External web hosting provider privacy policy

Below you will find the contact details of our external hosting provider, where you can find out more about data processing in addition to the information above:

SiteGround Spain SL
Calle de Prim 19,
28004 Madrid,
Spain

You can find out more about data processing at this provider in the Privacy Policy.

Website modular system introduction

Website Builders Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heat maps and contact details, IP address or your geographic location. More details can be found below in this data protection declaration and in the data protection declaration of the providers. 📅 Duration of storage: depends on the provider ⚖️ Legal basis: Article 6 paragraph 1 letter f GDPR (legitimate interests), Article 6 paragraph 1 letter a GDPR (consent)

What are website building blocks?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text we give you general information about data processing by modular systems. For more information, see the provider’s privacy policy.

Why do we use website building blocks for our website?

The greatest advantage of a modular system is its ease of use. We want to offer you a clear, simple and concise website that we ourselves – without external support – can be operated and maintained without any problems. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our website according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

The exact data that is stored naturally depends on the website building block system used. Each provider processes and collects different data from the website visitor. However, technical usage information such as the operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heat maps, etc.) can also be processed. In addition, personal data can also be recorded and stored. This is mostly contact information such as email address, telephone number (if you have provided it), IP address and geographic location data. You can find out exactly what data is stored in the provider’s data protection declaration.

How long and where is the data stored?

We will inform you below about the duration of the data processing in connection with the modular website system used, provided that we have further information on this. You will find detailed information about this in the provider’s data protection declaration. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores your data according to their own specifications, over which we have no influence.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact those responsible for the modular website system used at any time. Contact details can be found either in our data protection declaration or on the website of the relevant provider.

Cookies that providers use for their functions can be deleted, deactivated or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a modular website system to optimize our online service and present it in an efficient and user-friendly way for you. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use the kit if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 (1) (a) GDPR.

With this data protection declaration, we have brought you closer to the most important general information about data processing. If you would like more detailed information on this, you will find further information – if available – in the following section or in the data protection declaration of the provider.

WordPress.com Privacy Policy

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

What is WordPress?

The company saw the light of day in 2003 and developed into one of the most well-known content management systems (CMS) in the world in a relatively short time. A CMS is software that helps us design our website and present content in a beautiful and orderly manner. The content can be text, audio and video.
By using WordPress, your personal data can also be collected, stored and processed. As a rule, mainly technical data such as the operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact data can also be processed.

Why do we use WordPress?

Programming is not one of our core competencies. Nevertheless, we want to have a powerful and attractive website that we can also manage and maintain ourselves. This is exactly what is possible with a website building block system or a content management system such as WordPress. With WordPress, we don’t need to be programming aces to offer you a beautiful website. Thanks to WordPress, we can use our website quickly and easily even without any prior technical knowledge. If technical problems arise or we have special requests for our website, there are always our specialists who feel at home with HTML, PHP, CSS and Co.

How secure is data transfer with WordPress?

WordPress also processes your data in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
WordPress uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can find out more about the data processed by using WordPress.com in the data protection declaration on https://automattic.com/de/privacy/.

Order processing contract (AVV) WordPress.com

We have concluded an order processing contract (AVV) with WordPress.com within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can read exactly what an AVV is and, above all, what must be contained in an AVV in our general section “Order processing contract (AVV)”.

This contract is required by law because WordPress.com processes personal data on our behalf. This clarifies that WordPress.com may only process data that you receive from us on our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) under https://wordpress.com/support/data-processing-agreements/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used. 📅 Duration of storage: depends on the web analytics tool used ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

Was ist Web Analytics?

We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. In doing so, data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are made and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

What data is processed?

The exact data that is stored naturally depends on the analysis tools used. As a rule, however, what is stored is, for example, what content you view on our website, which buttons or links you click on, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use Visit the website or what computer system you are using. If you agree that location data may also be collected, these can also be processed by the web analysis tool provider.

Your IP address will also be saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All of this data, if collected, is stored pseudonymised. This way you cannot be identified as a person.

The following example shows how Google Analytics works as an example for client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Because web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

For information on specific web analytics tools, see – if available – in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www. facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed by using the Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this privacy policy. 📅 Duration of storage: depends on the properties used ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For Europe, the company is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) for all Google services responsible. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include:

• Target group reports: We use target group reports to get to know our users better and know more about who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
• Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Tags such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. There may be exceptions if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152122417303-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152122417303-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie will be given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiry date: after 30 seconds to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> used to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google describes the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=en

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google’s hardware fails or natural disasters bring servers down, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once a month, when the specified period has expired, the data will be deleted. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to give you the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https ://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to learn more about data processing, use the Google data protection declaration on https://policies.google.com/privacy?hl=en.

Order processing contract (AVV) Google Analytics

We have concluded an order processing contract (AVV) with Google within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can read exactly what an AVV is and, above all, what must be contained in an AVV in our general section “Order processing contract (AVV)”.

This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data that you receive from us according to our instructions and must comply with the GDPR. You can find the link to the order data processing conditions under https ://business.safety.google/intl/de/adsprocessorterms/

Google Analytics in consent-mode

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not to accept Google Analytics cookies. This also allows you to choose which data Google Analytics may process from you. This collected data is mainly used to measure user behavior on the website, to serve targeted advertising and to provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile is created for you. You can also only agree to the statistical measurement. No personal data is processed and therefore not used for advertising or advertising measurements.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy. 📅 Duration of storage: depends on the properties used ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the Google Site Kit WordPress plugin from the American company Google Inc. into our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics coming from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this data protection declaration, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products right in the dashboard. We no longer have to register separately for the respective tool. Site Kit thus always offers a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.

For more detailed information about the individual services, we have separate text sections in this data protection declaration. For example, see our Google Analytics Privacy Policy. Here we go into the collected data very precisely. You can find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following, we will show you examples of Google Analytics cookies that can be set in your browser if you have given your general consent to data processing by Google. Please note that these cookies are just a selection:

Name: _ga
Value:2.1326744211.152122417303-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152122417303-7
Purpose: This cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to lower the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and therefore it is quite possible that your data will also be stored there. On https:// www.google.com/about/datacenters/locations/?hl=en you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data associated with cookies, user identification and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to obtain information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Site Kit if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/

To find out more about data processing by Google, we recommend Google’s comprehensive data protection guidelines at https://policies.google.com/privacy?hl=de.

Jetpack privacy policy

Jetpack Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. 📅 Storage period: until the data is no longer required for the services ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is Jetpack?

We use the WordPress plugin Jetpack on our website. Jetpack is a software that, among other things, provides us with web analytics. Jetpack is operated by Automattic (Inc. 132 Hawthorne Street San Francisco, CA 94107, USA), which uses the technology from Quantcast (Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA) for this product. USA) uses. The integrated tracking tool also collects, stores and processes personal data from you. In this data protection declaration, we will show you exactly what data is involved, why we use Jetpack and how you can prevent this data storage.

Jetpack is a WordPress website plugin with many different features and modules. All these tools help us to make our website more beautiful, more secure and to welcome more visitors here. The tool can also be used to display related posts, content can be shared and the loading speed of our website can also be improved with Jetpack. All features are hosted and provided by WordPress.

Why do we use Jetpack?

It is crucial for us that you feel comfortable on our website and that you find what you are looking for. We can only be successful if you are satisfied with our service. And so that we know how and where we can improve our website, we need information. Jetpack lets us see, for example, how often and how long you are on an individual website or which buttons you like to click. With the help of this information we can improve our website and adapt it to your wishes and preferences.

What data does Jetpack store?

Especially through the built-in tracking tool WordPress.com-Statistics, your personal data is also recorded, stored and processed. In order for the Jetpack tool to work properly, Jetpack places a cookie on your browser when you open a web page that has built-in components of the tool. The collected data is synchronized with and stored in Automattic.

In addition to the IP address (is anonymized before storage) and data on user behavior, this includes, for example, browser type, unique device ID, preferred language, data and time of page entry, operating system and information on the mobile network. Jetpack uses this information to improve its own services and offers and to get better insights into the use of its own service. The following data can also be synchronized and saved:

• Google Ads clients will have their account email and physical address synced
• Successful and unsuccessful login attempts. Your IP address and the user agent will also be saved for this
• The user IDs, usernames, email addresses, roles and skills of the registered users. But no passwords are saved
• The user ID of users making changes on the site
• Twitter username if configured with Jetpack

Jetpack also uses cookies to store data. Below we show you a few selected examples of cookies that Jetpack uses:

Name: eucookielaw
Value: 1613651061376122417303-6
Purpose: Stores the status of the user’s consent to the use of cookies.
Expiry date: after 180 days

Name: tk_ai
Value: 0
Purpose: This cookie stores a randomly generated anonymous ID. It is only used within the admin panel for tracking general analytics.
Expiry date: after session ends

Name: tk_tc
Value: E3%2BgJ1Pw6iYKk%2Fvj122417303-3
Purpose: This is a so-called referral cookie. This analyzes the connection between WooCommerce and a website with a Jetpack plugin.
Expiry date: after session ends

Note: Jetpack uses many different cookies. Which cookies are specifically used depends on the Jetpack functions used on the one hand and on your actions on the websites with an integrated Jetpack plug-in on the other. Under https://de.jetpack .com/support/cookies/ you can see a list of possible cookies that Jetpack uses.

How long and where is the data stored?

Automattic stores the collected data until it is no longer used for its own services. Beyond this period, the data will only be kept if the company is obliged to do so for legal reasons. Web server logs such as your IP address, browser type and operating system are deleted after about 30 days. The data is stored on the company’s American servers.

How can I delete my data or prevent data storage?

As mentioned above, Jetpack uses cookies to store data. If you do not wish Jetpack to collect data from you in the future, you can opt out at https://www.quantcast.com/opt-out/ request an “opt-out” cookie. Quantcast sets this cookie and thus no visitor data is stored from you. This is the case until you delete this cookie.

Alternatively, you can also easily manage, deactivate or delete cookies yourself in your browser. Depending on the browser type, cookie management works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

Legal basis

The use of Jetpack requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Jetpack we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Jetpack if you have given your consent.

Jetpack also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Jetpack uses standard contractual clauses approved by the EU Commission (= Art. 46. Paragraphs 2 and 3 GDPR). These clauses oblige Jetpack to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

If you want to learn more about the data protection guidelines and the processing of data by Jetpack or Automattic, we recommend the data protection declaration at https://automattic.com/privacy/, the cookie policy at https://automattic.com/cookies/ and also the information page https://jetpack.com/support/what-data-does-jetpack- sync/. We hope we were able to give you a good insight into how Jetpack processes data.

E-mail marketing introduction

Email Marketing Summary 👥 Affected: Newsletter subscribers 🤝 Purpose: direct mail by email, notification of systemically relevant events 📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this with the e-mail marketing tool used. 📅 Storage period: Duration of the subscription ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves emailing news or general information about a company, product or service to a specific group of people who are interested.

If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and send it off. However, it can also happen that we ask you for your title and your name so that we can also write to you personally.

In principle, subscribing to newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your subscription to the newsletter. This ensures that you own the e-mail address and that no one has signed up with someone else’s e-mail address. We or a notification tool used by us logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged if you make changes to your stored data.

Why do we use email marketing?

Of course we want to stay in touch with you and always present you with the most important news about our company. For this we use e-mail marketing – often just “newsletter” denotes – as an essential part of our online marketing. If you consent to this or it is permitted by law, we will send you newsletters, system emails or other notifications via email. When we use the term “newsletter” in the following text, we mean mainly e-mails that are sent regularly. Of course we don’t want to bother you in any way with our newsletter. That’s why we always try to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our e-mail marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.

What data is processed?

If you subscribe to our newsletter through our website, you will be emailed confirming membership of an email list. In addition to your IP address and e-mail address, your title, your name, your address and your telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but not providing it will result in you not being able to use the service. In addition, information about your device or your preferred content can be stored on our website. For more information about how data is saved when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you remove your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We may only process this data if we have to defend ourselves against any claims.

If you confirm, however, that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you object to the consent permanently, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.

Right to object

You can cancel your subscription to the newsletter at any time. All you have to do is revoke your consent to registering for the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.

Legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If necessary, we can also send you advertising messages if you have become our customer and have not objected to the use of your e-mail address for direct advertising.

You can find out more about special e-mail marketing services and how they process personal data – if available – in the following sections.

Messenger & Communication Introduction

Messenger & Communication Privacy Statement Summary 👥 Affected: Visitors to the website 🤝 Purpose: Contact requests and general communication between us and you 📓 Processed data: Data such as name, address, e-mail address, telephone number, general content data, IP address if applicable You can find more details on this under the respective tools used. 📅 Storage duration: depends on the messenger & Communication functions ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests), Article 6 paragraph 1 sentence 1 letter b. GDPR (contractual or pre-contractual obligations)

What are Messenger & Communication functions?

On our website we offer various options (e.g. messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. Your data will also be processed and stored insofar as it is necessary to answer your inquiry and our subsequent measures.

In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at the moment is WhatsApp, but of course there are many different providers who offer messenger functions specifically for websites. If content is end-to-end encrypted, this will be indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible to the provider itself. However, information about your device, location settings and other technical data can still be processed and stored.

Why do we use Messenger & Communication functions?

Communicating with you is very important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & You can always choose the communication functions you like best. In exceptional cases, however, it can also happen that we do not answer certain questions via chat or messenger. This is the case when it comes to internal contractual matters, for example. Here we recommend other communication options such as e-mail or telephone.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is reproduced below for the platform concerned.

Please note that when using our built-in elements, your data may also be processed outside the European Union, since many providers, such as Facebook Messenger or WhatsApp, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, telephone number, e-mail address and content data such as all information that you enter in a contact form. In most cases, information about your device and the IP address is also stored. Data transmitted via a Messenger & Communication function are collected, are also stored on the servers of the providers.

If you want to know exactly which data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage. In most cases you will also find informative information about the individual cookies in the data protection declarations of the individual providers.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. For more information, see the Consent section.

Since Messenger & Communication functions cookies can be used, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to data from you being processed by integrated messenger & communication functions can be processed and stored, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 paragraph 1 sentence 1 letter b. GDPR. In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in quick and good communication with you or others stored and processed by customers and business partners.

Facebook Messenger Privacy Policy

We use the instant messaging service Facebook Messenger on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

What is Facebook Messenger?

Facebook Messenger is a chat messaging feature developed by Facebook that allows you to send and receive text messages, voice and video calls, photos and other media files to other Facebook users.
If you use Facebook Messenger, your personal data will also be processed on the Facebook servers. In addition to your phone number and chat messages, this also includes sent photos, videos, profile data, your address or your location.

Why do we use Facebook Messenger?

We want to keep in touch with you and the best way to do that is through messaging services like Facebook Messenger. On the one hand because the service works perfectly, on the other hand because Facebook is still one of the most well-known social media platforms. The service is practical and enables uncomplicated and fast communication with you.

How secure is data transfer with Facebook Messenger?

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en
The Facebook data processing term, which corresponds to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed by using Facebook in the privacy policy on https://www.facebook.com/about/privacy.

Order processing contract (AVV) Facebook Messenger

We have concluded an order processing contract (AVV) with Facebook within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can read exactly what an AVV is and, above all, what must be contained in an AVV in our general section “Order processing contract (AVV)”.

This contract is required by law because Facebook processes personal data on our behalf. This clarifies that Facebook may only process data that you receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing contract (AVV) under https://www.facebook.com/legal/terms/dataprocessing.

WhatsApp privacy policy

We use the WhatsApp instant messaging service on our website. The service provider is the American company WhatsApp Inc., a subsidiary of Meta Platforms Inc. (until October 2021 Facebook Inc.). WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible for Europe.

What is WhatsApp?

We probably don’t need to introduce you to WhatsApp in more detail. The probability that you yourself use this well-known messaging service on your smartphone is relatively high. For many years there have been voices criticizing WhatsApp and its parent company Meta Platforms in relation to the handling of personal data. The main criticism in recent years related to the merging of WhatsApp user data with Facebook. Facebook 2021 then reacted and adjusted the terms of use. Facebook announced that currently (as of 2021) no personal data of WhatsApp users is shared with Facebook.
Nevertheless, a number of your personal data will of course be processed by WhatsApp, provided that you use WhatsApp and have consented to the data processing. In addition to your telephone number and chat messages, this also includes photos, videos and profile data that have been sent. However, photos and videos should only be cached for a short time and all messages and telephone calls are provided with end-to-end encryption. They should therefore not be visible to Meta itself either. In addition, information from your address book and other metadata are also stored on WhatsApp.

Why do we use WhatsApp?

We want to keep in touch with you and this works best via WhatsApp. On the one hand because the service works perfectly, on the other hand because WhatsApp is still the most used instant messaging tool worldwide. The service is practical and enables uncomplicated and fast communication with you.

How secure is data transfer with WhatsApp?

WhatsApp also processes your data in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.
WhatsApp uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Information on data transfer at WhatsApp, which corresponds to the standard contractual clauses, can be found at https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927

We hope we have given you the most important information about the use and data processing by WhatsApp. You can find out more about the data processed through the use of WhatsApp in the Privacy Policy on https://www.whatsapp.com/privacy.

Social Media Introduction

Social Media Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising 📓 Processed data: Data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. More details can be found in the respective social media tool used. 📅 Duration of storage: depends on the social media platforms used ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements embedded on our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed as a result of your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the right information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to data processing, you should read the company’s data protection declaration carefully. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the ability to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

Legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit . a GDPR). In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest in quick and effective communication with you or others stored and processed by customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

For information on specific social media platforms, see – if available – in the following sections.

Facebook privacy policy

Facebook Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as customer data, user behavior data, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: until the data is no longer useful for Facebook’s purposes ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What are Facebook tools?

We use selected Facebook tools on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been set out in a publicly available agreement at https://www.facebook.com/legal/ controller_addendum anchored. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

In the following we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools” at. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include:

• Facebook Pixel
• social plug-ins (such as the “Like” or “Share” button)
• Facebook Login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform Integrations
• Plugins
• Codes
• Specifications
• Documentation
• Technology and Services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people’s wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www. facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. How to delete your Facebook account:

1) Click Settings on the right side of Facebook.

2) Then click on “Your Facebook Information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete account” and then click on “Next and delete account”

5) Enter your password, click Next, and then click Delete Account

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult Facebook’s privacy policy or cookie policy.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www. facebook.com/legal/terms/dataprocessing.

We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/privacy/policy/.

Instagram Privacy Policy

Instagram Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as user behavior data, information about your device and your IP address. More details can be found below in the data protection declaration. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Because Instagram is owned by Meta Platforms Inc., we get our information from the Instagram policies on the one hand, but also from the Meta Privacy Policy on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

When you come across one of our pages that has built-in Instagram features (such as Instagram images or plugins), your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. That means: if you have an Instagram account or www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram’s data processing, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_122417303124024
Value: no details
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe122417303”
Purpose: This cookie is used for Instagram marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook Companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First, open the Instagram app. On your profile page, go down and click on “Help Center”. You are now on the company’s website. On the webpage, click “Manage Account” and then click “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit . a GDPR). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Paragraphs 2 and 3 GDPR). These clauses oblige Facebook to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to give you the most important information about data processing by Instagram. On https:// privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect you can learn more about Instagram’s data policies.

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European area .

TikTok also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

To learn more about the Standard Contractual Clauses and the data processed through the use of TikTok Pixel, please see the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

Online Marketing Introduction

Online Marketing Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed. More details can be found in the respective online marketing tool used. 📅 Duration of storage: depends on the online marketing tools used ⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time it is online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. Ultimately, the purpose of these online marketing tools is to optimize our offer.

What data is processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store data from you accordingly. The named cookies store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.

Your IP address will be stored in pseudonymised form (i.e. abbreviated). Unique data that directly identifies you as a person, such as your name, address or email address, is only stored in a pseudonymised form as part of the advertising and online marketing process. So we cannot identify you as a person, we have only stored the pseudonymised, stored information in the user profiles.

Cookies may also be deployed, analyzed and used for advertising purposes on other websites that use the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, e-mail address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that identifies you as an individual. The data only show how well set advertising measures worked. For example, we can see what actions have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyzes we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. In the respective data protection declarations of the individual providers you will usually receive detailed information about the individual cookies that the provider uses.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data, as it is collected by online marketing tools may occur.

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

You can get information about special online marketing tools – if available – in the following sections.

Facebook Custom Audiences Privacy Policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed by using Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy .

Google AdMob privacy policy

We use Google AdMob, a mobile advertising tool, on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe .

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google AdMob in the Privacy Policy at https://policies.google.com/privacy?hl=de.

Google Marketing Platform (formerly: DoubleClick) privacy policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 or Search Ads 360. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Marketing Platform products in the privacy policy at https://policies.google.com/privacy?hl=de.

Content Delivery Networks Introduction

Content Delivery Networks Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service (to make the website load faster) 📓 Data processed: Data such as your IP address More details can be found below and in the individual data protection texts. 📅 Duration of storage: In most cases, the data is stored until it is no longer required to provide the service ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is a content delivery network?

We use a so-called content delivery network on our website. Most of the time, such a network is just called a CDN. A CDN helps us load our website quickly and smoothly, no matter your location. Your personal data will also be stored, managed and processed on the servers of the CDN provider used. In the following, we go into more general detail about the service and its data processing. You can find detailed information about the handling of your data in the respective data protection declaration of the provider.

Any content delivery network (CDN) is a network of regionally distributed servers, all of which are connected to one another via the Internet. Content from websites (especially very large files) can be delivered quickly and smoothly via this network, even during large peak loads. For this purpose, the CDN creates a copy of our website on your servers. Since these servers are distributed worldwide, the website can be delivered quickly. The data transfer to your browser is therefore significantly shortened by the CDN.

Why do we use a content delivery network for our website?

A fast loading website is part of our service. Of course, we know how annoying it is when a website loads at a snail’s pace. Most of the time you even lose patience and run away before the website is fully loaded. Of course we want to avoid that. Therefore, a fast-loading website is a matter of course for our website offer. With a content delivery network, our website loads much faster in your browser. Using the CDN is particularly helpful when you are abroad, because the website is delivered from a server near you.

What data is processed?

When you request a website or the content of a website and it is cached in a CDN, the CDN forwards the request to the server closest to you and this serves the content. Content Delivery Networks are built to download JavaScript libraries and are hosted on npm and github servers. Alternatively, WordPress plugins can also be loaded for most CDNs if they are based on WordPress. org are hosted. Your browser can send personal data to the content delivery network we use. This is data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. This data is collected and also stored by the CDN. Whether cookies are used to store data depends on the network used. Please read the data protection texts of the respective service.

Right to object

If you want to completely prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) on your PC. Of course, our website can then no longer offer the usual service (such as fast loading speed).

Legal basis

If you have consented to the use of a content delivery network, the legal basis for the relevant data processing is this consent. According to Art. 6 Paragraph 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data, as it may occur when it is collected by a content delivery network.

We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use the tool if you have given your consent.

For information on specific content delivery networks, see – if available – in the following sections.

Cloudflare Privacy Policy

Cloudflare Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing our service (to make the website load faster) 📓 Processed Data: Data such as IP address, contact and log info, security fingerprints and performance data for websites More details can be found below in this privacy policy. 📅 Duration of storage: most data is stored for less than 24 hours ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is Cloudflare?

We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and more secure. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a content delivery network and various security services. These services are between the user and our hosting provider. In the following we will try to explain what all this means in more detail.

A Content Delivery Network (CDN), as provided by Cloudflare, is nothing more than a network of connected servers. Cloudflare has such servers distributed all over the world to bring websites to your screen faster. Put simply, Cloudflare makes copies of our website and places them on their own servers. Now when you visit our website, a load balancing system ensures that the largest parts of our website are delivered by the server that can display our website to you the fastest. A CDN significantly shortens the data transmission route to your browser. Thus, the content of our website is not only delivered to you by Cloudflare from our hosting server, but from servers around the world. The use of Cloudflare is particularly helpful for users from abroad, since the site can be delivered from a server nearby. In addition to the fast delivery of websites, Cloudflare also offers various security services such as DDoS protection or the web application firewall.

Why do we use Cloudflare on our website?

Of course we want to offer you the best possible service with our website. Cloudflare helps us make our website faster and more secure. Cloudflare offers us both web optimization and security services, such as DDoS protection and web firewall. This also includes a reverse proxy and the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare allows us to reduce our bandwidth usage by approximately 60%. Delivering content from a local data center and doing some web optimization there reduces the average web page load time by about half. According to Cloudflare, the “I’m Under Attack Mode” setting can be used to mitigate further attacks by displaying a JavaScript calculation task that must be solved before a user can access a website. Overall, this makes our website significantly more powerful and less susceptible to spam or other attacks.

What data does Cloudflare process?

Cloudflare generally only forwards data that is controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator himself. In addition, Cloudflare may collect certain information about the use of our website and process data that is sent by us or for which Cloudflare has received corresponding instructions. In most cases, Cloudflare receives data such as IP address, contact and log info, security fingerprints, and website performance data. For example, log data helps Cloudflare identify new threats. In this way, Cloudflare can guarantee a high level of security protection for our website. Cloudflare processes this data as part of the Services in compliance with applicable laws. Of course, this also includes the General Data Protection Regulation (GDPR). Cloudflare also works with third parties. These may only process personal data under the direction of Cloudflare and in accordance with the data protection guidelines and other confidentiality and security measures. Cloudflare will not pass on any personal data without our express consent.

How long and where is the data stored?

Cloudflare primarily stores your information in the United States and the European Economic Area. Cloudflare may transmit and access the information described above from around the world. Generally, Cloudflare retains user-level data for domains in Free, Pro, and Business versions for less than 24 hours. For Enterprise Domains that have Cloudflare Logs (formerly Enterprise LogShare or ELS) enabled, data can be stored for up to 7 days. However, if IP addresses trigger security warnings at Cloudflare, there may be exceptions to the storage periods listed above.

How can I delete my data or prevent data storage?

Cloudflare only retains data logs for as long as necessary, and this data is deleted within 24 hours in most cases. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its permanent logs in order to improve the overall performance of Cloudflare Resolver and to detect any security risks. You can see exactly what persistent logs are stored at https://www.cloudflare.com/application/ read privacypolicy/. All data that Cloudflare collects (temporarily or permanently) is cleaned of all personally identifiable information. All persistent logs are also anonymized by Cloudflare.

Cloudflare states in their privacy policy that they are not responsible for the content they receive. For example, if you ask Cloudflare whether they can update or delete your content, Cloudflare always refers to us as the website operator. You can also completely prevent Cloudflare from collecting and processing your data by disabling the execution of script code in your browser or by integrating a script blocker in your browser.

Legal basis

If you have consented to Cloudflare being used, the legal basis for the relevant data processing is that consent. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when Cloudflare collects it .

We also have a legitimate interest in using Cloudflare to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Cloudflare if you have given your consent.

Cloudflare also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Cloudflare uses standard contractual clauses approved by the EU Commission (= Art. 46. Paragraphs 2 and 3 GDPR). These clauses oblige Cloudflare to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information on data protection at Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary 👥 Affected: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found with the tool used. 📅 Duration of storage: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, offers you cookie consent required by data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

Right to object

You also have the right and the ability to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

For information on specific cookie management tools, see – if available – in the following sections.

Legal basis

If you agree to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or processing your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).

Security & Anti Spam

Security & Anti-Spam Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: cybersecurity 📓 Processed data: Data such as your IP address, name or technical data such as browser version More details can be found below and in the individual data protection texts. 📅 Duration of storage: In most cases, the data is stored until it is no longer required to provide the service ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is a Security & Anti-spam software?

With so-called security & Anti-spam software can protect you and us from various spam or phishing e-mails and other possible cyber attacks. Spam is understood to be advertising emails from a mass mailing that you did not ask for yourself. Such mails are also called data garbage and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal information. Anti-spam software usually protects against unwanted spam messages or malicious emails that could inject viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security & Anti-spam software?

We attach great importance to security on our website. After all, it’s not just about our safety, it’s also about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And therefore a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized traffic of data is thus better prevented and this is how we protect ourselves from cybercrime.

What data is protected by security & anti-spam software processed?

The exact data that is collected and stored depends of course on the respective service. However, we always try to only use programs that collect data very sparingly or only store data that is necessary for the fulfillment of the service offered. In principle, the service can store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Any performance and log data can also be collected in order to identify possible incoming threats in good time. This data will be processed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third parties who may store and/or process data under instructions and in accordance with privacy policies and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, security programs store data until you or we revoke data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. Unfortunately, in many cases we do not have precise information from the providers about the length of storage.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can also be used with such security services, we recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

Legal basis

We use the security services mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security system against various cyber attacks.

Certain processing, in particular the use of cookies and the use of security functions, require your consent. If you have agreed that your data can be processed and stored by integrated security services, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the services we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

For information on special tools, see – if available – in the following sections.

Google reCAPTCHA privacy policy

Google reCAPTCHA Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service and protection against cyber attacks 📓 Processed data: Data such as IP address, browser information, your operating system, limited location and usage data More details can be found below in this privacy policy. 📅 Duration of storage: depends on the stored data ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With reCAPTCHA we can determine if you really are a real human being and not a robot or other spam software. We understand spam to mean any unwanted information that is sent to us electronically, unsolicited. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check them. With reCAPTCHA from Google, we don’t have to bother you with such puzzles most of the time. In most cases, it is sufficient if you simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to check the box. You can find out exactly how this works and, above all, which data is used for this in the course of this data protection declaration.

reCAPTCHA is a free captcha service provided by Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automated Turing test designed to ensure that an action on the internet is being performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. In the case of captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I’m not a robot” or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of all kinds can safely stay at home. That’s why we’re doing everything we can to protect ourselves and offer you the best possible user experience. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA therefore serves to ensure the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration in order to then “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. The IP address and other data that Google needs for the reCAPTCHA service can therefore be sent to Google. IP addresses are almost always shortened within the member states of the EU or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

• Referrer URL (the address of the page the visitor came from)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
• Cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
• Date and language settings (which language or which date you have preset on your PC is saved)
• All JavaScript objects (JavaScript is a programming language that allows web pages to adapt to the user. JavaScript objects can collect all kinds of data under one name)
• Screen resolution (shows how many pixels the image consists of)

What is undisputed is that Google uses and analyzes this data even before you click the “I’m not a robot” checkbox. With the Invisible reCAPTCHA version, you don’t even have to check the box and the whole recognition process runs in the background. Google does not tell you exactly how much and what data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google under https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies set by Google reCAPTCHA on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-122417303-8
Purpose: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under doubleclick.net domain.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa1224173030xgZFmiqWppRWKOr
Purpose: We were not able to find out much information about this cookie. In Google’s privacy policy, the cookie is used in connection with “advertising cookies” such as e.g. e.g. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security to verify users, prevent fraudulent credentials and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy122417303zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user’s personal settings for advertising purposes.
Expiry date: after 6 months

Name:DV
Value: gEAABBCjJMXcI0dSAAAANbqc122417303-4
Purpose: Once you have checked the “I’m not a robot” checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is further used to make user distinctions.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored is not made clear by Google, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google servers are stored. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. Google’s different data protection regulations apply. p>

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you access our site. To delete this data again, you must contact Google support on https://support.google.com/?hl=de&tid=122417303 contact.

So if you use our website, you agree that Google LLC and its agents automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have agreed that Google reCAPTCHA may be used, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google reCAPTCHA if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can learn a little more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google goes into the technical development of reCAPTCHA in more detail here, but you won’t find precise information about data storage and data protection-related topics there either. A good overview of the basic use of data at Google can be found in the in-house data protection declaration at https:/ /policies.google.com/privacy.

cloud services

Cloud Services Privacy Statement Summary 👥 Those affected: We as the website operator and you as the website visitor 🤝 Purpose: security and data storage 📓 Processed data: Data such as your IP address, name or technical data such as browser version More details can be found below and in the individual data protection texts or in the data protection declarations of the providers 📅 Duration of storage: In most cases, the data is stored until it is no longer required to provide the service ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What are cloud services?

Cloud services provide us as the website operator with storage space and computing power over the Internet. Data can be transmitted to an external system, processed and stored via the Internet. The relevant cloud provider manages this data. Depending on the requirements, an individual or a company can choose the storage space or computing power. Cloud storage is accessed via an API or via storage protocols. API stands for Application Programming Interface and means a programming interface that connects software with hardware components.

Why do we use cloud services?

We use cloud services for a number of reasons. A cloud service offers us the opportunity to store our data securely. In addition, we have access to the data from different locations and devices, giving us more flexibility and simplifying our work processes. Cloud storage also saves us costs because we don’t have to set up and manage our own infrastructure for data storage and data security. By storing our data centrally in the cloud, we can also expand our fields of application and manage our information much better.

As a website operator or as a company, we use cloud services primarily for our own purposes. For example, we use the Services to manage our calendar, to store documents or other important information in the cloud. However, personal data may also be stored about you. This is the case, for example, if you provide us with your contact details (e.g. name and e-mail address) and we store our customer data with a cloud provider. Consequently, data that we process from you can also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies can also be set for web analysis and advertising purposes. Furthermore, such cookies remember your settings (e.g. the language used) so that you will find your usual web environment the next time you visit our website.

What data is processed by cloud services?

Much of the data we store in the cloud is not personally identifiable, but some data is personal data as defined by the GDPR. It is often customer data such as name, address, IP address or telephone number or technical device information. Videos, images and audio files can also be stored in the cloud. Exactly how the data is collected and stored depends on the respective service. We only try to use services that handle the data in a very trustworthy and professional manner. In principle, the services, such as Amazon Drive, have access to the stored files in order to be able to offer their own service accordingly. For this, however, the services require approvals such as the right to copy files for security reasons. This data will be processed and managed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third parties who may process data under instructions and in accordance with privacy policies and other security measures. At this point we would like to emphasize again that all well-known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, cloud services store data until you or we revoke the data storage or delete the data again. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. However, a final data deletion from the cloud can take several months. This is the case because the data is usually not only stored on one server, but is divided between different servers.

Right to object

You also have the right and the opportunity to revoke your consent to data storage in a cloud at any time. If cookies are used, you also have a right of withdrawal here. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. We also recommend our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective cloud provider.

Legal basis

We use cloud services mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security and storage system.

Certain processing, in particular the use of cookies and the use of storage functions, require your consent. If you have consented to data being processed and stored by cloud services, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the services we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

For information on special tools, see – if available – in the following sections.

Google Cloud Privacy Policy

We use Google Cloud, an online storage service for files, photos and videos, for our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Google has a contract for order processing in accordance with Art. 28 GDPR, which acts as the data protection basis for our customer relationship with Google. In terms of content, this refers to the EU standard contractual clauses. You can find the order processing terms here : https:/ /business.safety.google/intl/de/adsprocessorterms/

You can find out more about the data processed by using Google Cloud in the Privacy Policy at https://policies.google.com/privacy?hl=de.

Payment provider introduction

Payment Provider Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Enabling and optimizing the payment process on our website 📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract details More details can be found in the payment provider tool used. 📅 Duration of storage: depends on the payment provider used ⚖️ Legal basis: Art. 6 Para. 1 lit. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

The exact data that is processed naturally depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contract documents, bank statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

Cookies that payment providers use for their functions can be deleted, deactivated or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer (Art. 6 Para. 1 lit. b GDPR) for the processing of contractual or legal relationships in addition to the conventional bank/credit institutions, other payment service providers. In the data protection declarations of the individual payment providers (such as Amazon Payments, Apple Pay or Discover ) gives you a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.

You can find information about the special payment providers – if available – in the following sections.

eps-Transfer Privacy Policy

On our website we use eps transfer, a service for online payment methods. Service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can find out more about the data processed by using eps transfer in the data protection declaration on https://eservice.psa.at/de/datenschutzerklaerung.html.

Google Pay privacy policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/adscontrollerterms/.

You can find out more about the data processed through the use of Google Pay in the Privacy Policy on https://policies.google.com/privacy.

Klarna Checkout data protection declaration

Klarna Checkout Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimizing the payment process on our website 📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract details More details can be found below in this privacy policy. 📅 Duration of storage: Data is stored as long as Klarna needs it for the processing purpose. ⚖️ Legal basis: Article 6 (1) (c) GDPR (legal obligation), Article 6 (1) (f) GDPR (legitimate interests)

What is Klarna Checkout?

On our website we use the Klarna Checkout online payment system from the Swedish company Klarna Bank AB. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data, among other things, will be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you decide to use the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. Technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you on the Klarna checkout page and transmitted to the Klarna servers and stored there. This data is also saved if you have not yet completed an order.

If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for credit and identity checks:

• Contact information: names, date of birth, national ID number, title, billing and shipping addresses, email address, phone number, nationality or salary.
• Payment information such as credit card details or your account number
• Product information such as tracking number, type of item and price of the product

There is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.

Klarna can also collect data about the goods or services that you buy or order, itself or through third parties (e.g. through us or through public databases), in addition to the data mentioned above. This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also share your personal information with service providers such as software providers, data storage providers or us as a retailer.

Cookies are always involved when data is automatically entered into a form. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you use the payment method “Klarna Sofort” and click “Order” click, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There the following cookie is set by sofort.com:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7122417303-4
Purpose: This cookie stores your session ID.
Expiry date: after ending the browser session

How long and where is the data stored?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR and the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is contact the company or the company’s data protection team by sending an email to datenschutz@klarna.de. Via the Klarna website “My privacy request” you can also contact Klarna directly.

Cookies that Klarna may use for its functions can be deleted, deactivated or managed in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

Legal basis

We therefore offer (Art. 6 Para. 1 lit. b GDPR) for the processing of contractual or legal relationships in addition to the conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout.

We hope to have given you a good overview of data processing by Klarna. If you want to learn more about how your data is handled, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

 

PayPal privacy policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (Sa rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Paypal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

You can find more information about the standard contractual clauses and the data processed by using PayPal in the data protection declaration on https://www.paypal.com/webapps/mpp/ua/privacy-full.

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European area.

Visa also processes your data in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Visa uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

More information on the standard contractual clauses at Visa can be found at https://www.visa.de/bedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-srechtigkeitsfragen-fur-den-ewr.html .

You can find out more about the data processed through the use of Visa in the Privacy Policy on https://www.visa.de/TERM/visa-privacy-center .html.

Audio & Video Introduction

Audio & Video Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in the relevant data protection texts. 📅 Duration of storage: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What are audio and video elements?

We have included audio and video elements on our website so that you can watch videos or listen to music/podcasts directly from our website. Content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but content can also be published for a fee. With the help of these integrated elements you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & Video elements on our website?

Of course we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of just giving you a link to a video, we offer you audio and video formats right on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

What data does Audio & Video items saved?

When you visit a page on our website that has, for example, an embedded video, your server connects to the service provider’s server. Your data will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party or not. This usually includes your IP address, browser type, operating system and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked or which website you use to use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the data protection declaration of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third-party providers.

Legal Basis

If you have agreed that your data can be processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the integrated audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in this privacy policy. 📅 Duration of storage: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is YouTube?

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can view, rate, comment on and upload videos free of charge. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y122417303-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after session ends

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with embedded YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7122417303-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALL6aL…
Purpose: Information about your login data is stored in this cookie.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI122417303-
Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. Under https:// www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you’re not signed in to a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is deleted depending on your decision – stored for either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google cookies are deleted or deactivated. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have agreed that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Paragraphs 2 and 3 GDPR). These clauses oblige YouTube to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Because YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how your data is handled, we recommend the data protection declaration under https://policies.google.com/privacy?hl=en.

Web design introduction

Web Design Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Improve user experience 📓 Processed data: Which data is processed depends heavily on the services used. Usually it is about IP address, technical data, language settings, browser version, screen resolution and name of the browser. More details can be found in the web design tools used. 📅 Duration of storage: depends on the tools used ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

Was ist Webdesign?

We use various tools on our website that serve our web design. Web design is not just about making our website look pretty, as is often assumed, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a part of media design and deals with the visual as well as the structural and functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, one speaks of user experience (UX) and usability in this context. User experience is understood to mean all impressions and experiences that the website visitor experiences on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. Above all, value is placed on the fact that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this data protection declaration, all services that improve the design of our website fall under the category “web design”. This can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements can be integrated into our pages, which can also process data. Which data is exactly depends on the tools used, of course. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you also read the respective data protection declaration of the tools used. You can usually find out there which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as little as a minute, but it can also be a few years. Please be smart about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. For example, Google Font files are stored for one year. This is to improve the loading time of a website. In principle, data is only kept for as long as is necessary to provide the service. In the case of legal requirements, data can also be stored for longer.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. However, among web design elements (typically fonts) there is also data that cannot be easily deleted. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third party (e.g. Google). Then please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl= en.

Legal basis

If you have consented to the use of web design tools, the legal basis for the relevant data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it can occur when it is collected by web design tools. We also have a legitimate interest in web design to improve on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize that again.

For information on specific web design tools, visit – if available – in the following sections.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have the Google fonts locally, ie on our web server – not on Google’s servers – integrated. As a result, there is no connection to Google servers and therefore no data transmission or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provided free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts.

Online map services introduction

Online Map Services Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Improve user experience 📓 Processed data: Which data is processed depends heavily on the services used. It is mostly IP address, location data, search objects and/or technical data. You can find more details on this under the respective tools used. 📅 Duration of storage: depends on the tools used ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What are online map services?

We also use online map services for our website as an extended service. Google Maps is probably the service you are most familiar with, but there are other providers that specialize in creating digital maps. Such services make it possible to display locations, route maps or other geographical information directly via our website. Thanks to an integrated map service, you no longer have to leave our website, for example to view the route to a location. To ensure that the online map also works on our website, map sections are integrated using HTML code. The services can then display street maps, the earth’s surface, or aerial or satellite imagery. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.

Why do we use online map services on our website?

Generally speaking, it is our concern to offer you a pleasant time on our website. And of course your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or points of interest. Of course, it is also super practical that you can see at a glance where our company headquarters are, so that you can find us quickly and safely. As you can see, there are just a lot of advantages and we clearly consider online map services on our website to be part of our customer service.

What data is stored by online map services?

When you open a page on our website that has an integrated online map function, personal data may be transmitted to the relevant service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data will also be saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it like this: You may be on our website, but when you interact with a mapping service, that interaction is actually happening on their website. In order for the service to function properly, at least one cookie is usually set in your browser. For example, Google Maps also uses cookies to record user behavior and thus to optimize its own service and to be able to place personalized advertising. You can find out more about cookies in our “Cookies” section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of the data processing below in the corresponding sections on the individual tools. In principle, personal data is only kept for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a specified period of time, but you must delete other data yourself. At Mapbox, for example, the IP address is kept for 30 days and then deleted. You see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the data protection declarations of the tools used.

The providers also use cookies to save data on your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right to object

You always have the possibility and the right to access your personal data and also to object to the use and processing. You can also revoke the consent you have given us at any time. This is usually easiest to do with the cookie consent tool. However, there are other opt-out tools that you can use. You can also manage, delete or deactivate any cookies that are set by the providers used yourself with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to the instructions of the main browsers.

Legal basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit

We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We definitely want to have this recorded again at this point.

You can get information about special online map services – if available – in the following sections.

Google Maps privacy policy

Google Maps Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates. More details can be found below in this privacy policy. 📅 Duration of storage: depends on the stored data ⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet map service provided by Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ122417303-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=en

Google distributes the data on different data carriers. This means that the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web/app activity – depending on your decision – stored for either 3 or 18 months and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and app activity” section in the Google account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about data processing by Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=en.

explanation of terms

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don’t want to use them without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

processor

Definition according to Article 4 of the GDPR

For the purposes of this regulation, the term:

“processor” a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

Affected supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this regulation, the term:

“supervisory authority concerned” a supervisory authority affected by the processing of personal data because

a)

the controller or processor is established on the territory of the Member State of that supervisory authority,

b)

this processing has or may have a significant impact on data subjects residing in the Member State of that supervisory authority, or

c)

a complaint has been lodged with this supervisory authority;

Explanation: In Germany, each federal state has its own supervisory authority for data protection. If your company headquarters (head office) is in Germany, the respective supervisory authority of the federal state is your contact person. In Austria there is only one supervisory authority for data protection.

for the whole country

 

Consent

Definition according to Article 4 of the GDPR

For the purposes of this regulation, the term:

“Consent” of the data subject any voluntarily given for the specific case, in an informed manner and unequivocally given expression of will in the form of a declaration or other clear affirmative action with which the data subject indicates that she consents to the processing of her personal data;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. I’m sure you know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to the data processing. You can usually also make individual settings and thus decide for yourself which data processing you allow and which not. If you do not give your consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this regulation, the term:

“Personal Information” any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified;

Explanation: Personal data is all data that can identify you as a person. This is usually data like:

• Name
• Address
• Email address
• postal address
• phone number
• Birthday
• ID numbers such as social security number, tax identification number, ID card number or matriculation number
• Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data, which are also particularly worthy of protection. These include:

• racial and ethnic origin
• political opinions
• religious or ideological beliefs
• union membership
• genetic data such as data obtained from blood or saliva samples
• biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
  Health Data
• Sexual orientation or sex life data

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this regulation, the term:

“profiling” any type of automated processing of personal data consisting in using that personal data to obtain certain personal aspects relating to a natural person evaluate, in particular to analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of this natural person;

Explanation: Profiling collects various pieces of information about a person in order to learn more about that person. On the web, profiling is often used for advertising purposes or for credit checks. For example, web and advertising analysis programs collect data about your behavior and your interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.

 

Responsible

Definition according to Article 4 of the GDPR

For the purposes of this regulation, the term:

“Responsible” the natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of the processing of personal data; if the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States;

Explanation: In our case, we are responsible for the processing of your personal data and consequently the “controller”. If we pass on collected data to other service providers for processing, these are “processors”. For this, an “order processing contract (AVV)” be signed.

 

Processing

Definition according to Article 4 of the GDPR

For the purposes of this regulation, the term:

“Processing” any process carried out with or without the help of automated processes or any such series of processes in connection with personal data such as collection, recording, organization, ordering, storage, adaptation or modification, reading, querying, use , disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction;

Note: When we talk about processing in our data protection declaration, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

Disclaimer: Please note that our Privacy Policy has been translated using Google Translate, an automated translation service. We have made efforts to ensure the accuracy of the translation. However, we cannot guarantee that all information has been accurately translated. The translation is provided for your convenience and to facilitate understanding of our Privacy Policy in different languages. It may not fully capture the nuances, legal terminology, or specific details of the original English version. Therefore, in the event of any discrepancies or inconsistencies between the translated version and the German version, the German version shall prevail. We strongly recommend that you refer to the original German version of our Privacy Policy to obtain a complete and accurate understanding of our policies and practices regarding the collection, use, and protection of your personal information. By using our services and accessing the translated Privacy Policy, you acknowledge and agree that we are not responsible or liable for any errors, inaccuracies, or misunderstandings that may arise from the translation. If you have any questions or concerns about our Privacy Policy, please contact us directly for clarification.

All texts are protected by copyright.

Source: Created with the Datenschutz Generator from AdSimple